Do you think that creating an insignia for your business is a simple task? You might have to think harder. The insignia will become the image or the “visual identity” that is associated with the brand forever. You cannot put in a bit of text in a box and think that the task has been done. The reason that designers are in high demand is because their job involves creating a lasting first impression for the brand. This impression will affect the overall perception a customer has of the brand and will directly affect revenue. Here is what you need to know when you are creating your brand insignia. Try…