These days, digital agencies are dime a dozen, and therefore they are always looking for ways to gain an edge over the competition. Many of these ‘traditional’ marketing agencies offer core services such as PR and web design – yet they want to be able to offer their clients more. Online marketing is constantly changing, and over the past couple of years search engine optimisation (SEO) has become a very popular (not to mention effective) service.However, many of the more traditional marketing agencies lack the technical knowledge to carry out SEO themselves – it really is a service best left to the specialists. With this being the case, a lot…